REALLY Know Your Customer

Growing the company. It’s the CEO’s #1 priority. And yet oftentimes a gap exists between the strategies of the CEO and the demands of customers. This strategic gap slows growth and erodes your competitive edge while exposing your organization to unnecessary risks. By gaining a deep awareness and understanding of this chasm, CEOs can lead the charge to align the strategy, promises and experience to gain customer loyalty and advocacy and eliminate the friction that can open the door for a mass exodus to the competitor. If you’re in the C-Suite and concerned about the growth and velocity of your company, REALLY Know Your Customer is the podcast for you.

Let Betsy Westhafer and Tony Bodoh be your guides to show you how to close the strategic gap that exists between your company and your customers. With insights from experienced executive-level guests, this podcast will change the way you think as a leader and will challenge your views on how to build a winning strategy supported by operations and tactics that leverage your key customer relationships.

Episode Blogs

Episode #4: Seek Out Information That’s Contradictory To Your Own Perspective With Jonathan Norton

  Often, we are really not the best critic for our own product. With our emotional attachment and biases, leaving the final say to ourselves will not help us improve. This episode's guest is someone who shares this unique perspective and highlights the importance of working with the customer in the product development cycle. Betsy Westhafer and Tony Bodoh sit down with former Army Ranger and inventor of the RopeSafe Edge Protection System, Jonathan Norton. [...]

Episode #3: You Have To Have EXTREME Customer Centricity With Kerrie Hoffman

The Coronavirus pandemic has put almost all industries under hot waters, and traditional businesses are under pressure to transform into digital businesses. With a digital mindset and extreme focus on customer-centricity, business transformation and human potential expert, Kerrie Hoffman, shares her knowledge about the subject matter. She talks about working from the outside in to find solutions and provide exceptional customer service. Kerrie also takes a look at the B2B model and extends that into [...]

Episode #2: How Do We Grow Together? With Tim Hinckley

  We are experiencing an unprecedented paradigm shift in the world of retail. Retailers are struggling to cope with reduced sales, shop closures, and stagnant inventories, and consumers are increasingly drawn to eCommerce as lockdown measures continue in the midst of the COVID-19 pandemic. Omnichannel technology offers these retailers a chance to grow together as we go through the current crisis. Built upon an intimate knowledge of customers’ needs and preferences, omnichannel technology seamlessly links [...]

Episode #1: Opening Trailer – What It Means To REALLY Know Your Customer

  The ability to get to know your customer in order to tailor your offerings to their interests is a skill that many businesses covet, but so few truly practice. Learn key tactics to really know what your customers want and gain a deeper understanding of who they are.  Betsy Westhafer and Tony Bodoh welcome guests who do business to REALLY Know Your Customer. Get ready to hear some great advice that will help you [...]