REALLY Know Your Customer


Growing the company. It’s the CEO’s #1 priority. And yet oftentimes a gap exists between the strategies of the CEO and the demands of customers. This strategic gap slows growth and erodes your competitive edge while exposing your organization to unnecessary risks. By gaining a deep awareness and understanding of this chasm, CEOs can lead the charge to align the strategy, promises and experience to gain customer loyalty and advocacy and eliminate the friction that can open the door for a mass exodus to the competitor. If you’re in the C-Suite and concerned about the growth and velocity of your company, REALLY Know Your Customer is the podcast for you.

Let Betsy Westhafer and Tony Bodoh be your guides to show you how to close the strategic gap that exists between your company and your customers. With insights from experienced executive-level guests, this podcast will change the way you think as a leader and will challenge your views on how to build a winning strategy supported by operations and tactics that leverage your key customer relationships.

Episode Blogs

Episode #9: Wow! They Really Do Care About Their Core Experience With Mark DiMassimo

  Brand experience is what gets customers talking about your business and word of mouth is certainly the best advertising one can ever hope for. Building a brand that gives a consistent experience is something on which all entrepreneurs should be focusing their energy. Joining Tony Bodoh and Betsy Westhafer on the podcast today is Mark DiMassimo, founder and chief executive officer of DiMassimo Goldstein, a marketing, design and advertising agency based in New York [...]

Episode #8: Bringing Your Customers Into The Development Process Is A No-Brainer With Nick Ripplinger

  The quickest and most efficient way to innovate on a product or service is to know your customers and acquire a genuine understanding of the problems they encounter on a daily basis. Customer-driven innovation is Nick Ripplinger’s guiding principle that drives his success in rapid innovation technology commercialization. Nick is the Founder and President of Battle Sight Technologies, a startup that finds ways to market innovative technologies that cater to the needs of warfighters, first responders, [...]

Episode #7: Be The Trusted Partner With Matthew Evetts

  The shift to remote work is a challenge for most companies, but even more so for those whose company cultures are built on customer centricity and face-to-face communication. Being a trusted partner is the number one concern for Matthew Evetts, even as everyone is going through quarantine. Joining Betsy Westhafer and Tony Bodoh in today's episode, Matthew is the Group CTO for the Optic Security Group and GM of Optic Digital. Matthew comes from a company culture that [...]

Episode #6: This Is How We Become World-Class With Joe Lynch

  World-class entrepreneurs make a point of building really good customer relationships. Such relationships don't happen automatically; you have to push them to the customer. Transportation and logistics expert and podcast host, Joe Lynch, stresses this point as he joins Betsy Westhafer and Tony Bodoh in this episode to talk about building customer relationships, the importance of face to face meetings, trust and vulnerability in relationships, and keeping your brand focused on personal relationships. Joe runs The [...]

Episode #5: Employees Are Customers, Too With Scott McGohan

There is an inextricable link between doing right by your customers and treating your employees right. No matter what way you put it, customers will always feel the blowback of whatever culture has a foothold in your workplace. If you foster a negative environment, you can rest assured that your customers will also feel negative about their experience. Scott McGohan is the CEO of McGohan Brabender. Scott speaks to Betsy Westhafer and Tony Bodoh about [...]

Episode #4: Seek Out Information That’s Contradictory To Your Own Perspective With Jonathan Norton

  Often, we are really not the best critic for our own product. With our emotional attachment and biases, leaving the final say to ourselves will not help us improve. This episode's guest is someone who shares this unique perspective and highlights the importance of working with the customer in the product development cycle. Betsy Westhafer and Tony Bodoh sit down with former Army Ranger and inventor of the RopeSafe Edge Protection System, Jonathan Norton. [...]

Episode #3: You Have To Have EXTREME Customer Centricity With Kerrie Hoffman

The Coronavirus pandemic has put almost all industries under hot waters, and traditional businesses are under pressure to transform into digital businesses. With a digital mindset and extreme focus on customer-centricity, business transformation and human potential expert, Kerrie Hoffman, shares her knowledge about the subject matter. She talks about working from the outside in to find solutions and provide exceptional customer service. Kerrie also takes a look at the B2B model and extends that into [...]

Episode #2: How Do We Grow Together? With Tim Hinckley

  We are experiencing an unprecedented paradigm shift in the world of retail. Retailers are struggling to cope with reduced sales, shop closures, and stagnant inventories, and consumers are increasingly drawn to eCommerce as lockdown measures continue in the midst of the COVID-19 pandemic. Omnichannel technology offers these retailers a chance to grow together as we go through the current crisis. Built upon an intimate knowledge of customers’ needs and preferences, omnichannel technology seamlessly links [...]